Tuesday, January 16, 2018

Cradle to Cradle - William McDonough (Spotlight)


Title: Cradle to Cradle
Author: William McDonough (and Michael Braungart)
Genre: Non-Fiction

Cradle to Cradle
Originally published in 2002, Cradle to Cradle: Remaking the Way We Make Things is now considered “the authoritative tome” on the subject of eco-effectiveness and beneficial design. This manifesto of environmentalism has turned the sustainable design industry on its head by expanding the definition of design quality to include positive effects on ecological and social health, while at the same time creating positive economic value.
The Upcycle
Building on the established principles of Cradle to Cradle, The Upcycle: Beyond Sustainability–Designing for Abundance showcases decades of experience from both McDonough and Braungart as they demonstrate the efficacy of designing for positive human and environmental impact while also increasing economic value generation. Utilizing examples from McDonough’s work with organizations including Ford, Nike, and NASA, The Upcycle presents a world of possibility in the future of sustainable design.

The Hannover Principles
Written by William McDonough Architects as sustainable design guidelines for the City of Hannover, Germany, in preparation for the Expo 2000, The World’s Fair. Twenty five years later, these principles, grounded in the enduring laws of nature, continue to inform sustainable designs and dialog. The 10th anniversary edition has been updated to include an introduction by Teresa Heinz, an essay by William McDonough and Michael Braungart, and an afterword by David Rosenberg.

Cradle to Cradle is available now at: Amazon | Barnes & Noble | iBooks

About William McDonough
William McDonough is an award-winning architect and author recognized internationally for his groundbreaking work in sustainable design. William McDonough’s 2002 book Cradle to Cradle: Remaking the Way We Make Things is considered the seminal text of the sustainability  movement, work he has expanded on by introducing the Cradle to Cradle® Design Framework.

William McDonough has received the Presidential Award for Sustainable Development as well as the National Design Award for exemplary achievement in the field of environmental design in addition to earning the U.S. EPA Presidential Green Chemistry Challenge Award. His firm William McDonough + Partners has worked with companies such as VMware and Hero MotoCorp to develop sustainable projects around the world. William recently published a new proposal on carbon management in Nature magazine titled “Carbon is not the Enemy”.


Connect with William online: Twitter | LinkedIn | C2C Certified

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